People buy from those they know, like, and trust. “Knowing” comes from marketing and advertising. “Like” is cultivated by showing potential customers your human and endearing side. But how in the world do you help someone with minimal interaction with you and your business, trust you? It’s not as hard as you may think.
Read MoreBefore you dismiss this as just another new year article on goal achievement, wait. Haven’t you been putting off your goals long enough? Haven’t you allowed “life” to just happen to your business? Meandering is fine for a walk in the park but if you have your eye set on definitive growth for your business, you need to adjust your focus and hold you and your business accountable. Here are some ideas on how to have your best year yet.
Read MoreMany people see chamber membership as a ringing endorsement of good business. While we don’t advertise that chamber members have better business practices than non-members businesses, a chamber membership does show interest in the local business community and for many, that equals a business endorsement. But we’re not the only ones who think chamber membership makes for good business..
Read MoreThere’s a joke in this title. The easiest way to get more reviews is to stink at what you do. People are always more apt to give a negative review than a positive one. Then there are the people who never review anything. You’ll often read, “I don’t usually write reviews but this experience was so amazing I had to…” The truth of the matter is a giant problem for businesses. Here’s what you can do about it.
Read MoreThe Denton Chamber of Commerce is pleased to announce that long-time Denton community advocate Hank Dickenson has accepted the position of Director of Membership.
Read MoreContent marketing provides the kind of quality content your audience is looking for. Marketers in today’s business climate must yield to the interests of their customers to be successful in the same way that party planners who want people on the dance floor must select music the vast majority of people in attendance will find appealing.
Read MoreOur Chamber President, Erica Pangburn, is challenging all Chamber Members to spend $100 of their holiday shopping budget at a locally-owned, independent business this year. We often talk about how supporting locally-owned Denton businesses is what keeps us unique and what keeps us “Denton”. Here is the bitter pill: THIS year, especially, shopping local is what is going to keep our Denton businesses ALIVE. Wanna know something else? We do not have to choose between safety and commerce.
Read MoreYou need to network, even if you hate it, and one of the easiest most effective networking groups is the chamber. But the chamber does more than just introduce you to others. It offers very strong networking tools and opportunities. Here are several things you probably didn’t know about how you can improve your business networking with chamber membership.
Read MoreFrom Thanksgiving to Christmas there’s a battle that occurs for consumer dollars. The big guy against the little guy, the brick-and-mortar versus the online retailer, everyone is looking for a bigger piece of the pie. It’s time to start thinking about your holiday marketing.
Read MoreWhen you’re working long hours and the stress is compiling, your personal life doesn’t go on hold. You still have familial responsibilities, bills to pay, friends to see, and thousands of other things that are on your mind. Let’s face it. There are times at work that are just harder than others. Even the best job can feel…well, like work sometimes. It’s hard to be inspired and do your best on the job when your business mojo has taken a back seat to all the other pressing issues in your life. But if you’re going to be satisfied in your professional life, it’s essential you get it back. Here’s how:
Read MorePersonal branding is incredibly important these days. If you’re not marketing yourself and your career as part of your brand, you should be. Your personal image is critical to your business because customers and potential customers want to do business with people they know, like, and trust.
Read MoreIs it worth it to join your local chamber? How do you know? Calculating the return on investment for chamber membership can be quite simple once you decide how you plan on measuring success. Here’s what you need to think about.
Read MoreIt’s obvious to mention that you’re losing money if you’re not using your chamber membership, but it’s more than just being out the membership dues. If you’re not using your membership to its fullest, you are losing potential customers, revenue, and you’re out significant cost savings. Here’s what you’re not taking advantage of:
Read MoreThe Denton Economic Development Partnership is proud to announce that Cory Lacy has accepted the position of Vice President, Economic Development. Lacy replaces Charlie Dromgoole, who served as Interim Vice President.
Read MoreEveryone wants to know the secret to business success. You know the one that happens overnight with very little work? The one business secret that can be doing its thing while you enjoy a much-deserved day on the greens or the open water? Success that happens automatically, like the rubbing of a genie’s bottle? But guess what? There’s no such thing. Here’s why…
Read MoreHave you ever noticed the enormous amounts of Halloween décor that hit the stores right after Labor Day? Why are there so many items to dress up your home and yard for the creepiest of holidays? Simply answered…because they sell. Getting into the Halloween spirit at your business can help you amass a following, have some fun, and bring in more revenue. Here are several ideas on how you can do that without spending a lot of money.
Read MoreIf you have a business and you want customers, you need video. It’s as simple as that. But who has the money and time to invest in it, right? Stop allowing those common excuses to hamper your success. You need to be in video. Here are the reasons you need to embrace it and how you can begin to do that even if you hate the camera.
Read MoreNo one wants to be a number. But there’s no better way to make those around you feel like one than by applying the same treatment to everyone across the board. Nope, individualization…
Read MoreIt’s impossible to know how to speak to someone you haven’t defined. If your business sales are not what you hoped, take some time to identify who you are trying to reach…
Read MoreIf you adopt the idea of never meeting a stranger, and you greet everyone with a warm reception, you might be pleasantly surprised by the opportunities that open to you.
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